For music lovers…
On March 17th, the American singer Tate McRae released a performance video for her track “that way”. The new song is from her 5 song debut ep all the things I never said which also features music videos for standout track “stupid,” “tear myself apart,” and “all my friends are fake.”
“Tear Myself Apart” is about how when a relationship falls apart, we tend to blame ourselves. It's when you feel so much for someone, and then in return take it out on yourself, even when you're not in the wrong.
The video clip takes place in a house with different colored lights in the rooms and the singer dancing from room to room. There's a masked man who shows up in little glimpses throughout the video that represents the person she's referring to in the song. She wanted him to wear a mask so that you couldn't identify who he was or put a face to the story.
Just last month, Tate was announced as one of YouTube Music’s Artist on the Rise, YouTube’s emerging artist program that champions breaking talent and rising stars. As part of the campaign, McRae is set to collaborate with YouTube Music on a unique content series that will live on her Official Artist Channel and invite fans to get to know Tate on a deeper level.
Tate has received praise from a variety of publications with TheInterns.net claiming she is, “going to be one of the hottest names in music” while Idolator voted her one of 40 artists to watch in 2020. Just this weekend, E!included her as one of 15 newcomers you need to know. She has also garnered early from from i-D,Wonderland, NME, Ones To Watch, The Sunday Times Culture, 1883, tmrw magazine, Billboard, & more.
She Launched her YouTube channel and her “Create with Tate” music series where she has been consistently releasing original music (check out some here). In just over a year, she has over 2 million subscribers and over 180 million video views on YouTube and has over 325 million combined on demand streams to date.